seven categories (Fashion, Beauty, Lifestyle, Fitness, Upcoming and, in 2018, YouTube and Music) were nominated by About You, and the winners were then chosen by public voting.
[16] In 2019, category winners and recipients of the honorary and special awards were chosen by a jury, following a public nomination process on social media.
Internationally known awardees included model Heidi Klum (Special Award) and the Swedish climate activist Greta Thunberg (Empowerment).
[19] In 2021, nominees in five categories (Style, Business, Empowerment, Sports and Digital Art) were chosen by the "About You Awards Academy", and winners were then selected by a combination of public and jury voting.
[21] The award show is broadcast by ProSieben, Germany's second largest privately owned television network, and streamed on About You's social media channels.