Abraham Tesser

Abraham Tesser[1] (born May 24, 1941) is a Distinguished Research Professor Emeritus of Psychology at the University of Georgia.

His research has made significant contributions to several areas in the field of social psychology.

He created the self-evaluation maintenance model, a theory in social psychology that focuses on the motives for self-enhancement.

His major research contributions have been in the areas of interpersonal communication, attitudes and the psychology of self.

This research,[2] in collaboration with Sidney Rosen, identified (and named) a robust tendency for persons to avoid communicating information with negative consequences (bad news) to the relevant recipient.