Abu Dhabi Tourism Authority

[1] The authority had wide-ranging responsibilities for the promotion and development of the emirate’s tourism industry[2] and international positioning as a destination of distinction.

[3] ADTA worked closely with all the emirate's tourism industry stakeholders in the private and public sectors.

These bodies included aviation infrastructure and transport suppliers, airlines, destination management companies, accommodation providers and meetings organisers.

Together they adopted a collaborative approach to promoting the emirate as an up-market destination with a focus on sustaining and preserving its natural environment and heritage.

It is also a headline sponsor of the Abu Dhabi Yacht Show and actively supports the World Rally Championship through its BP-Ford Team Abu Dhabi alliance, which also extended to sponsorship of reigning Red Bull Air Race champion Hannes Arch and international powerboat and triathlon squads.