On June 23, 2005, in the ABC Times Square Studios, the AI Accoona Toolbar, driven by a Fritz 9 prototype, played against the chess grandmaster Rustam Kasimdzhanov.

Their exclusive partnership with China Daily, a large Chinese internet portal, was seen as a highly strategic move.

[citation needed] The CEO of Accoona was Valentine J. Zammit, formerly of 24/7 Real Media and DoubleClick.

[citation needed] Accoona provided the search technology to the Chinese portals Sina.com and Sohu.

[citation needed] Accoona signed a million dollar deal with FAST Search from Norway to help enhance their rankings.