Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies.
The account executive serves as the direct link between the advertising agency or financial service company and the existing client, managing day-to-day affairs and ensuring customer satisfaction.
One big responsibility would be to help produce a successful campaign for clients as the marketing sector could possibly need some further help.
From this, they will then have to organise the agency's creative and administrative staff in order for the client's request to be completed to the standard.
These include:[6][3] When an employee has developed or enhanced their skills and built a trustworthy reputation within the company, they can then go forward and request a higher position such as account director.