Ace Metrix is an advertising analytics company based in El Segundo, CA.
[8] Ace Metrix built a technology platform to get 500 viewers' answers to ten basic questions.
[5] These questions assess the key components of attention, likeability, desire, relevance, information, change, and watchability.
[5] Ace Metrix collects verbatim feedback from viewers and mines these comments using natural-language-processing algorithms to generate scores of emotional sentiment, and funniness, among others.
[15] As of October 2018, the company had compiled over 80,000 scored television and online video ads in its Ace Metrix LIVE platform, representing over 40 million consumer interactions and 25 million consumer verbatim comments.