[10] His mother, Cristina Zambon, is now the administrator of Achille Lauro's holding company De Marinis Group.

[14] After signing with Roccia Music, Lauro's debut studio album Achille Idol Immortale was released on 27 February 2014 and featured artists such as Marracash, Gemitaiz, and Coez.

[17] He created his own label called No Face Agency and released his third studio album Ragazzi madre in November of that year.

[20] Multiple singles from this album also charted in Italy including "Amore mi", "Non sei come me", "Thoiry Remix (feat.

[22] In December 2018, it was announced that Achille Lauro would participate in the Sanremo Music Festival 2019 with the song "Rolls Royce" and finished in 9th place.

[26] In December 2019, it was announced that Achille Lauro would participate in the Sanremo Music Festival for the second time with the song "Me ne frego".

[36][20] In December 2021, it was announced that Lauro would compete at the Sanremo Music Festival for the third time with the song "Domenica".

On several occasions, Lauro has declared that he is not very close, in terms of tastes, to Italian rap, as he does not like to be homologated to the well-known stereotype of the street rapper.

[43] In fact, he has always deviated from the canonical look of hip hop artists, causing a scandal for his eccentric aesthetics in terms of clothing.

[45] Lauro said he is a huge fan of Vasco Rossi, Kurt Cobain, Elvis Presley and The Beatles.

[46][47] Among his influences, he cites to have been inspired by singer-songwriters Lucio Battisti and Rino Gaetano in reference to his rock turning point.

[52] On the other hand, L'Osservatore Romano, the official newspaper of the Vatican, stated that they are not impressed by Lauro's performance, because "the singer went back to the Catholic imagination.

There has not been a more transgressive message in history than that of the Gospel", adding also, after a comparison to David Bowie's recital of the Lord's Prayer, that "nowadays the offenders are not what they used to be".