[2] The company Conductor Software was founded 1986 in Dallas, Texas, by Pat Sullivan and Mike Muhney.

The original name for the software was Activity Control Technology, then Automated Contact Tracking, before finally just using the acronym.

[8] In December 2018, Kuvana, a marketing automation software solution, was acquired by SFW and merged with ACT!

features include contact, company and opportunity management, a calendar, marketing automation and e-marketing tools, reports, interactive dashboards with graphical visualizations, and the ability to track prospective customers.

integrates with Microsoft Word, Excel, Outlook, Google Contacts, Gmail, and other applications via Zapier.

can be accessed from Windows desktops (Win7 and later)[16] with local or network shared database; synchronized to laptops or remote officers; Citrix or Remote Desktop; Web browsers (Premium only) with self or SaaS hosting; smartphones and tablets via HTML5 Web (Premium only); smartphones and tablets via sync with Handheld Contact.