[5][6] Ads that are kept display the date they were kept, when they expire, a short description, and also allow for users to rate them, when they are logged in.

Common social sharing tools, such as Email, Twitter, and Facebook are available, and in the aforementioned gallery, users can keep more ads from participating advertisers.

Kurnit is best known as the founder of About.com, which grew to a public market value of $1.7 billion, and was sold to Primedia for $724 million, in 2001.

[citation needed] AdKeeper began its service with a list of advertisers who used AdKeeper in their online ads, including Air Alaska, Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kia Motors, Kmart, Kraft Foods, Macy’s, McDonald’s, Nextag, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, The Home Depot, Unilever and Warner Bros.[9] In March, 2010, the company raised $8 million in funding from DCM, True Ventures, Spark Capital, First Round Capital,[10] Betaworks, The New York Times, Lerer Ventures and several individual investors.

In December, 2010, the company raised $35 million from Oak Investment Partners,[11] DCM, and other previous investors.