Ad Infinitum were an English musical group which were part of the Factory Records label.
They were formed by Lindsay Reade, who was married to label manager Tony Wilson at the time.
The song had original lyrics written by Reade in its first version, which were rejected by Meek's publishers, and replaced by more abstract and unintelligible vocals.
Hooky (Peter Hook) came in and remixed the whole track; it felt like a drastic haircut and sounded a bit disco when he’d finished.
I called the band Ad Infinitum, inspired by something Tony had typed on the envelope of one of his letters.This single was one of the first records with a holographic cover.