The town has a population of 7,423, while the municipality has 13,293 inhabitants (2022 census), and a 72.71% Hungarian majority.

The name of the town comes from the Serbo-Croatian àda which means an island in a river or lake.

The ethnic composition of the municipality is:[5] A Jewish community was founded in the city in 1790.

59 survivors immigrated to Israel in 1948 and in 1973 the synagogue was demolished by order of the Yugoslavian authorities.

[6] The following table gives a preview of total number of registered people employed in legal entities per their core activity (as of 2018):[7] Ada is twinned with: