Naked embraced a behavioural change model whilst building brands and was one of Australia's most successful agencies.
After selling Naked Adam co-created THINKERBELL - where he practices 'measured magic' - bringing together marketing science and hard core creativity.
[8][9] THINKERBELL now has approximately 180 people with offices in Sydney, Melbourne and Auckland Ferrier co- hosts a podcast called Black T-Shirts: XXL Creativity for Business, and co-hosts Disrupt Radio's Enterprise Breakfast with Libbi Gore.
[10] He is a regular panelist on TV shows Gruen, The Project, Sunrise #mastersofspin, Celebrity Apprentice, Australia's Next Top Model, and Man Up.
[9][13][14] Ferrier has published two books on marketing: The Advertising Effect: How to Change Behaviour (Oxford, 2014) and Stop Listening to the Customer: Try Hearing Your Brand Instead (Wiley, 2020).