Adam and Joe began working on comedy material during their time at Westminster School together, where they created numerous amateur films along with their friend Louis Theroux.

They won the Royal Television Society Best Newcomers Award in 1998, published The Adam and Joe Book in 1999, and presented BBC Three's coverage of the Glastonbury Festival in 2000 and 2002.

[2] In 2002, Adam and Joe (who is an amateur magician) went on to present 50 Greatest Magic Tricks for Channel 4[3] They directed pop promos for Frank Black and Gorky's Zygotic Mynci, as well as appearing in two Surf washing powder commercials, in which they comically set upon Laurence Llewelyn-Bowen and Keith Harris and Orville.

From August 2006 until October 2007, they hosted the monthly "Coca-Cola New Music Podcast", which showcased unsigned bands from around Europe, presented in a similar style to their Xfm shows.

"Text the Nation" was another regular feature where listeners provided anecdotes based on a theme or question set by Adam and Joe.