[5] Mr. Adams, along with the help of his sons, Fred and Don, began to produce, package, and sell the vanilla extract door-to-door with a complete money back guarantee.

[7][8] His son, John G. Adams, Sr., worked in the family business throughout his childhood, and after having received his BA in Chemistry from the University of Texas at Austin, he returned and helped expand the lines produced.

During this time, another important person played a big role in the company's recipe development, Betty Adams.

Her name can be found on many of the original recipes boasted by the company including the "Adams 75th Anniversary Poundcake" or more commonly known as the Five Flavor Cake.

[10][11] In mid-July 2011, Adams Best Vanilla, six other extracts, and food colors were added as a feature product in the popular Apple iTunes app, "Cupcakes!".

This award was presented to the company, on January 25, 2013, in front of the Alamo in San Antonio at their 125th Birthday Celebration.