It was designed by Reginald Barton Adamson at the premises of the family haulage contract business.
[1] The first car of 1912 was a small two-seater bullnosed cyclecar and had a 1,099 cc twin-cylinder or 1,074 cc four-cylinder engine made by Alpha of Coventry driving the rear wheels via a three-speed-and-reverse gearbox and a countershaft from which two V-belts went to the rear wheels.
The channel section steel chassis was placed under the axles with suspension by semi-elliptic leaf springs.
A new model was announced in 1916 with 1330 cc four-cylinder engine, but few if any reached the public before car production ceased later that year.
[2] After the war a new company, R. Barton Adamson and Co, was formed [2] and the 1916 four-cylinder car was resurrected with a Coventry-Simplex engine.