The movement gained fame thanks to the Telegram channel, the authors of which criticize the head of the Chechen Republic, Ramzan Kadyrov.

His father Saidi Yangulbaev is a well-known former judge in the republic who left the country in early 2022 after the arrest of his wife Zarema Musayeva.

[13] In August 2022, it was reported that Salman Tepsurkayev, moderator of the movement's telegram channel, was killed by Kadyrov's security services.

[14][15] After the announcement of the mobilization in Russia, the movement stated that its human rights activists had already received many complaints about the abductions of men in Chechnya and threats to send them to Ukraine.

[16] The Russian propaganda company Internet Research Agency called the Adat movement a project of the West, the main goal of which is to discredit Chechnya and Russia.