Addiction by Design is a 2012 non-fiction book by Natasha Dow Schüll and published by Princeton University Press[1] that describes machine gambling in Las Vegas.

[2] It offers an analysis of machine gambling and the intensified forms of consumption that computer-based technologies enable and the innovations that deliberately enhance and sustain the 'zone' which extreme machine gamblers yearn for.

[3][4][5] The book received attention in connection with how current information technologies, in certain contexts, can make people addicted.

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