Ademir da Guia (born 3 April 1942) is a retired professional footballer who played as a midfielder during the 1960s and 1970s for Palmeiras, a leading association football team in Brazil, where he is still regarded as one of the club's all-time best players.

[5] His father, Domingos da Guia was a former national team member who played at the 1938 FIFA World Cup.

His uncle, Ladislau da Guia, had pursued the same career path at an earlier stage, playing for Bangu Atlético Clube, and becoming their all-time best scorer with 215 goals.

[6] In the 16 years Ademir da Guia spent playing for Palmeiras, he holds the record for the most appearances for the club and is the third best goalscorer ever,[7] and won, amongst other titles, both the Campeonato Paulista and the Campeonato Brasileiro Série A five times.

[8] His lack of playing time was the result of being contemporary of such players as Pelé, Rivellino, Gérson, Tostão, Dirceu Lopes and Paulo César.