João Leiva Campos Filho, usually called Leivinha (little Leiva), (born 11 September 1949) is a Brazilian former footballer who played as a striker or as a winger.

A talented, flamboyant and mercurial player,[1] at club level, Leivinha played for Portuguesa,[2] Palmeiras, and Atlético de Madrid, winning national championships in both Brazil and Spain, as well as the UEFA and Intercontinental Cups.

He appeared in 4 games (three of the first consecutive of the tournament scoring 2 goals), with the Brazil national football team at the 1974 FIFA World Cup.

Leivinha is the uncle of former Gremio and Liverpool midfielder Lucas Leiva.

This biographical article related to a Brazilian association football forward born in the 1940s is a stub.