[1] The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display digital advertising across internet-connected devices.

The company claims to provide technologies for each stage of the digital advertising process.

[8][9] In 2018 an IPO was announced, but later postponed due to uncertainty and volatility in the financial markets at that time.

[10] In April 2019, Adform received an external investment from GRO Capital for an undisclosed amount.

[11] In April 2020, Troels Philip Jensen replaced Gustav Mellentin as CEO of Adform.