She also played a leading role in several super hit music videos such as Kabhi to Nazar Milao by Adnan Sami and Asha Bhosle (1997) and Aaeena by Jagjit Singh (2000).

She launched PETA in India and has also endorsed top tier international brands such as Coca-Cola, Chopard, Fendi and Harry Winston.

She modelled for companies such as Kaya Skin Clinic, Pond's and appeared in TV commercials, including her immensely popular Coca-Cola ad with Hrithik Roshan.

Since winning Mrs. World 2001, Govitrikar continued modelling and also appeared in minor roles in a number of Bollywood and South Indian films.

Despite early parental opposition, she married a Dawoodi Bohra Muslim medical school senior, Muffazal Lakdawala, whom she met while still in college and dated for over 7 years.