[2] The north facade of the building contains fine detailed ornamentation and is symbolic of the historical background of the region, and the philosophical aims and goals of the early Texas Technological College.

[2] The selection of much of the ornamentation of the building is credited to Texas Tech College's first president, Dr. Paul Horn, including two quotes on the north facade.

[2] Over the ten twin-arched windows of the second level of the north facade appear ten portrait medallions of significant figures in American and Texas history: Christopher Columbus, George Washington, Abraham Lincoln, Robert E. Lee, Woodrow Wilson, Jim Hogg, Albert Sidney Johnston, Davy Crockett, Stephen F. Austin, and Sam Houston.

[4] The following Friday at a pep rally, head yell leader Arch Lamb told Texas Tech students, "if we gig the Horned Frogs the victory bells will be rung until 6 o'clock Sunday morning.

"[4] After the Red Raiders defeated the TCU Horned Frogs 7–0 the following day, the team's first victory over a Southwest Conference opponent, the bells rang, keeping Lubbock residents up all through the night.