[1][2][3] It is a cloud-based design platform where users can create videos, PDF documents, web pages, graphics and other digital assets.

It is aimed at mainstream users, not professional graphic designers.

[8] Adobe has also partnered with several organizations and companies, including Etsy, Meta and Mastercard.

[9] In May 2022, American singer GAYLE launched a campaign in partnership with Adobe that invites fans to use and share visual templates created with Adobe Express.

[10] In May 2023, Google collaborated with Adobe to enable Gemini users to generate images via Adobe Firefly and then modify them using Express.