It was the subject of boycotts by organized labor, racial minorities, women, gays, students, teachers and other groups.
The last competitive game that the club wore shirts bearing Coors as sponsors was the 1997 FA Cup Final in which they beat Middlesbrough 2–0 to end their 26-year wait for a major trophy.
[4] In addition to its official NASCAR sponsorship, Coors Light has regularly sponsored cars in the series.
[6] According to Russ Bellant Coors family members have played a prominent role in American politics and public policy, supporting many conservative causes.
[8][9] Chairman Pete Coors ran unsuccessfully for the United States Senate from Colorado in 2004 on the Republican ticket.