[1][2] It is brewed in Golden, Colorado; Albany, Georgia; Elkton, Virginia; Fort Worth, Texas; Irwindale, California; and Milwaukee, Wisconsin, among other locations in the USA.

As of 2020, the icon is a stylized drawing of a mountain with two peaks, along with the removal of their famous 'cold lined' can conditioning blue liner.

The Cavalry advertising agency of Chicago, IL was responsible for the 'Reach For The Cold' Campaign featuring the Coors Light Explorers.[when?]

The Coors Light aluminum pint was selected for its eye-catching graphics, recyclability and the convenience of the bottle's wide mouth and resealable closure.

[14] In August 2013, the advertising industry's self-regulatory unit referred Coors Light ad claims to the Federal Trade Commission (FTC).

[16] The world's sixth-largest brewer, which also makes Molson Canadian, Carling and Blue Moon, was trying to diversify beyond its core markets.

[20] In 2013, Coors Light signed a year-long deal with Turner Broadcasting, which includes a sponsorship of the NASCAR Mobile applications.

Coors Light uses the sponsorship with in-application banners and content to connect with NASCAR's core demographic of sports fans.

[21] In the 1990s, Coors Light sponsored what was then America's most dominant domestic professional cycling team, which included Olympians Alexi Grewal, Roy Knickman, and Davis Phinney.

[22] In 2009, a Coors Light koozie depicting scenes from the 2010 Winter Olympics was offered in a limited number of cases that contained 28 bottles instead of 24.