[16][17] Victoria's Secret & Co made the decision to purchase Adore Me in part because of the subscription service, with the hope of retaining consumers beyond the traditional reliance of brand loyalty.

Customers shop through personalized "showrooms" and can purchase products a-la-carte on a one time basis or as part of a monthly subscription, known as "VIP Membership."

As of July 2021, Adore Me carried various product categories, including bras and panties, lingerie, sleepwear, gifts, activewear, corsets and bralettes.

[29] As of October 2016, Adore Me also partnered with Lord and Taylor to begin selling products in the Manhattan flagship store and online.

[46] With the tagline "The Happy Period Panties," Joyja wants to bring more joy to "that time of the month" with bright colors, quirky prints, easy usage, and a significantly lower environmental impact than plastic tampons and pads.

[53] Until 2017, Adore Me primarily focused on the North American market, delivering its products to all states in the U.S., as well as Canada, Australia, and the UK.

The brand has begun launching its products using the interactive livestream platform and global shopping marketplace service, ShopShops.

[59][60] Adore Me was one of the first retailers to use Google's Angular technology, a JavaScript-based, open-source, front-end web application framework, for its mobile and desktop websites.

[61] Adore Me exploits its data on customer preferences from its Style Quiz in order to create a "personalized shopping experience".

[63] Adore Me is the founder of New York Hearts Tech (NYHT), a community for tech-focused startups located in NYC.

[64] Adore Me utilizes Kubernetes in its proprietary software tools — the open-source system for automating deployment, scaling, and management of containerized applications.

[65] Adore Me is an early adopter of the system and hosts regular meetups in their European HQ for other practitioners, aiming to share knowledge about emerging technologies.

The solution combines a high-density robotic storage and order picking system with automated put walls and conveyor belts.

[78] Hermand-Waiche stated in a 2020 post to the Adore Me Group on Medium that AMS was one of the "most rewarding decisions we've ever made" because it allowed the company to move towards sustainability more quickly, it facilitated the launch and fulfillment of Adore Me's satellite brands, and it helped the try-at-home service become "the fastest-growing segment" of the company's revenue.

[84] Before securing series B funding, Hermand-Waiche went on record stating that the company had 50,000 members with double that number in visits to the website each month.

At that time, the company model provided an individual showroom for each customer consisting of "bras, briefs, babydolls, slips, underwear, corsets, bustiers, shapewear,  legwear and swimwear," with the sixth set purchased being free for members.

[4] Once fully funded, reports emerged detailing customer complaints about the implementation of the controversial practice of negative option billing.

[90] In 2022, Adore Me became the first US-based lingerie brand to be granted certification by B Lab, a nonprofit assessing company performance in order to determine corporate sustainability.

As of April 7, 2023, Kevin Yan Luis has filed suit in the Southern District of New York claiming that the site cannot be accessed by the visually impaired.

[95][96] A similar suit filed June 27, 2022 by Marta Hanyzkiewicz was dismissed with prejudice by Judge Nina Gershon on November 21, 2022.

Included in the plaintiffs' arguments was the fact that consumers who cancelled their membership in the VIP program were required to forfeit all of the accrued store credits in doing so.