Adscape Media, Inc.[1] is a San Francisco in-game advertising company that was acquired by Google on February 15, 2007, for US$23 million.
The company offers services including delivering dynamic advertisements to video games.
[2] Google commented on the acquisition by saying in a press release, "As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience."
This acquisition was in part fueled by Microsoft's purchase of in-game advertisement company Massive Incorporated, which already has secured deals with game publishers including Ubisoft, THQ, and Take-Two Interactive, for $200 million in 2006.
The company's leadership includes Dan Willis as Chief Technical Officer, Bernie Stolar as Chairman, and Eva Woo as vice president of marketing.