Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018.

[1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services.

[2][3][4] Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.

[2][3][4] The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features.

Google Marketing Platform includes the following services: To access the tools of the Google Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors.