The party was led by Annabel Mullin, a former Liberal Democrat member and parliamentary candidate for Kensington.

Party officials were named as Mullin (leader) and Peter Marshall (nominating officer).

The party was founded shortly after the Grenfell Tower fire,[4] with aims for more accountability in the council.

[6] In September 2018, the party announced it was forming an alliance with the pro-European and centrist[citation needed] Renew Party, with Annabel Mullin joining their leadership team[7] and serving as leader until June 2019.

[9] In December 2019, Advance received a £20,000 donation from Our Future Our Choice.