Advanced Micro Devices, Inc. (AMD) is an American multinational corporation and technology company headquartered in Santa Clara, California and maintains significant operations in Austin, Texas.
AMD serves a wide range of business and consumer markets, including gaming, data centers, artificial intelligence (AI), and embedded systems.
[12] To immediately secure a customer base, AMD initially became a second source supplier of microchips designed by Fairchild and National Semiconductor.
[98] AMD's new location at Santa Clara Square faces the headquarters of archrival Intel across the Bayshore Freeway and San Tomas Aquino Creek.
[99] In April 2019, the Irvine Company secured approval from the Sunnyvale City Council of its plans to demolish 1 AMD Place and redevelop the entire 32-acre site into townhomes and apartments.
[53] In 1993, AMD introduced the first of the Am486 family of processors,[21] which proved popular with a large number of original equipment manufacturers, including Compaq, which signed an exclusive agreement using the Am486.
Following AMD's 2006 acquisition of Canadian graphics company ATI Technologies, an initiative codenamed Fusion was announced to integrate a CPU and GPU together on some of AMD's microprocessors, including a built in PCI Express link to accommodate separate PCI Express peripherals, eliminating the northbridge chip from the motherboard.
The initiative intended to move some of the processing originally done on the CPU (e.g. floating-point unit operations) to the GPU, which is better optimized for some calculations.
These include AMD's price-point APUs, the E1 and E2, and their mainstream competitors with Intel's Core i-series: The Vision A- series, the A standing for accelerated.
[152] The Bobcat microarchitecture was revealed during a speech from AMD executive vice-president Henri Richard in Computex 2007 and was put into production during the first quarter of 2011.
[153] In addition, it was believed that the core could migrate into the hand-held space if the power consumption can be reduced to less than 1 W.[154] Jaguar is a microarchitecture codename for Bobcat's successor, released in 2013, that is used in various APUs from AMD aimed at the low-power/low-cost market.
[177][178] Zen is an architecture for x86-64 based Ryzen series of CPUs and APUs, introduced in 2017 by AMD and built from the ground up by a team led by Jim Keller, beginning with his arrival in 2012, and taping out before his departure in September 2015.
[179] Processors made on the Zen architecture are built on the 14 nm FinFET node and have a renewed focus on single-core performance and HSA compatibility.
The launch was based on Epyc’s 7 nm second-generation Rome platform and supported by Dell EMC, Hewlett Packard Enterprise, Lenovo, Supermicro, and Nutanix.
[200] In the early nineties, they released products able to process graphics without the CPU: in May 1991, the Mach8, in 1992 the Mach32, which offered improved memory bandwidth and GUI acceleration.
Technology developed for a specific Radeon generation could be built in varying levels of features and performance in order to provide products suited for the entire market range, from high-end to budget to mobile versions.
Later in 2005, ATI acquired Terayon's cable modem silicon intellectual property, strengthening their lead in the consumer digital television market.
In a 2009 restructuring, AMD merged the CPU and GPU divisions to support the company's APUs, which fused both graphics and general purpose processing.
With the advent of AMD's APUs in 2011, traditional northbridge features such as the connection to graphics and the PCI Express controller were incorporated into the APU die.
Accordingly, APUs were connected to a single chip chipset, renamed the Fusion Controller Hub (FCH), which primarily provided southbridge functionality.
[238] On June 13, 2006, AMD officially announced that the line was to be transferred to Raza Microelectronics, Inc., a designer of MIPS processors for embedded applications.
[239] In August 2003, AMD also purchased the Geode business which was originally the Cyrix MediaGX from National Semiconductor to augment its existing line of embedded x86 processor products.
Leveraging the high throughput enabled through HyperTransport and the Direct Connect Architecture these server-class processors have been targeted at high-end telecom and storage applications.
Leveraging the same 64-bit instruction set and Direct Connect Architecture as the AMD Opteron but at lower power levels, these processors were well suited to a variety of traditional embedded applications.
[263] AMD announced in 2014 it would sell Radeon branded solid-state drives manufactured by OCZ with capacities up to 480 GB and using the SATA interface.
[276][277] AMD's founder Jerry Sanders termed this the "Virtual Gorilla" strategy to compete with Intel's significantly greater investments in fabrication.
[283][284] In 2018, AMD started shifting the production of their CPUs and GPUs to TSMC, following GlobalFoundries' announcement that they were halting development of their 7 nm process.
[331] AMD was also a sponsor of the BMW Sauber and Scuderia Ferrari Formula 1 teams together with Intel, Vodafone, AT&T, Pernod Ricard and Diageo.
[333] In February 2020, just prior to the start of the 2020 race season, the Mercedes Formula 1 team announced it was adding AMD to its sponsorship portfolio.
[337] AMD was a Platinum sponsor for the HPE Discover 2024, an event hosted by Hewlett Packard Enterprise to showcase technology for government and business customers.