It provides a range of IT-services, platforms, cloud services, and support to multinational enterprises, governments, and businesses.

Over a long period of time each country generated a component of what eventually was braided into one company, Advania AB, in 2012.

He soon expanded his business, opened a store and started importing products like office machinery and cash registers.

In February 2021, it was announced a Goldman Sachs merchant banking division had acquired a majority share of Advania.

In December 2021, Advania acquired[6] UK-based IT services company Content+Cloud, a full Solutions Partner for Microsoft Cloud with offices across the UK as well as South Africa and the US.

In November 2023 Content+Cloud,[7] along with some of its subsidiary brands[citation needed] Perspective Risk, Sol-Tec and Azzure IT, rebranded as Advania in the UK.

Advania UK continues to operate with additional subsidiary brands and businesses including Mirus IT,[8] Sipcom,[9] Fresh Intranet[10] and recently acquired IT reseller Servium.