In the following year he developed into a top-class sprinter, recording major victories in the Commonwealth Cup and the Prix Maurice de Gheest.

[6] She was a granddaughter of Heart of Joy, who won the Nell Gwyn Stakes in England and the Palomar Handicap in the United States and was a distant relative of St Paddy and Flying Water.

He was settled towards the rear of the field before making good progress in the last quarter mile, taking the lead inside the final furlong and winning "comfortably" by a length from Konchek.

In a change of tactics, Advertise disputed the lead from the start, established an advantage in the last quarter mile and won by half a length from So Perfect.

[13] After an absence of two months, Advertise returned in the Group 1 Dewhurst Stakes over seven furlongs at Newmarket on 12 October and started at odds of 7/1 in a seven-runner field.

In the official ratings of European juveniles for 2018 Advertise was given a mark of 119, making him the fourth best two-year-old of the year behind Too Darn Hot, Quorto and Ten Sovereigns.

At Royal Ascot on 21 June the colt was dropped back in distance for the Commonwealth Cup over six furlongs and started the 8/1 fifth choice in a nine-runner field.

Ridden by Dettori, Advertise was in contention from the start, took the lead jut inside the final furlong and kept on well to win by a length and a half from Forever In Dreams (also owned by Phoenix Thoroughbreds) with Hello Youmzain and Ten Sovereigns close behind in third and fourth.

"[16] Three weeks after his win at Ascot, Advertise started 3/1 favourite when he was matched against older horses for the first time in the July Cup over six furlongs at Newmarket.

"[18] On 19 October Advertise was made 4/1 joint favourite (alongside One Master) for the British Champions Sprint Stakes over six furlongs at Ascot.

Racing on heavy ground he was in contention for most of the way but was unable to quicken in the closing stages and came home seventh behind the 33/1 upset winner Donjuan Triumphant.