The Advertising Regulatory Council of Nigeria (ARCON), formerly called the Advertising Practitioners Council of Nigeria, is a regulatory body established by the Nigerian Government in 2022.
[1] ARCON's primary responsibilities include regulating and controlling advertising in Nigeria, safeguarding the interests of the public and consumers, promoting local content, and implementing global best practices.
[2] ARCON is tasked with regulating and controlling advertising in Nigeria, prioritizing public and consumer protection, local content promotion, and global best practices implementation.
[2][1] The Advertising Regulatory Council of Nigeria, managed by a Director-General appointed by the Nigerian Government, includes Olalekan Fadolapo in this role.
[1][3][4] The Advertising Regulatory Council of Nigeria Act, 2022 outlines conditions for legal actions against ARCON, specifying a notice period before initiating a lawsuit and providing indemnity against certain liabilities.