The ASA provides a free complaints process for consumers about the content and placement of advertisements.

Key requirements of these codes include truthful presentation and a sense of social responsibility.

If a complaint is upheld, the ASA formally request the advertisement is removed or amended.

Of the remainder 140 were not upheld, 317 were judged as lacking grounds to proceed and 61 were withdrawn.

[4] The ASCB addresses complaints made by members of the public against ASA Advertising Codes.