The Ad Standards Council (ASC) is a regulatory body of the advertising industry under the Philippines Department of Finance.

The Ad Standards Council (ASC) was established by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies - Philippines.

It started operations on March 31, 2008 when the three organization signed an agreement with the Advertising Board of the Philippines (AdBoard).

Under the deal, the ASC took over the screening function of the Adboard through its Advertising Content and Review Committee (ACRC).

[1] The ASC is a self-regulatory organization and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast.