Advertising postcard

An advertising postcard is a privately, commercially produced, rectangular piece of stiff paper (typically 3.5 X 5.5 inches, or 148mm x 105mm in Europe)[1] printed in a form that is easy to send through the post and is designed to carry promotional messages of products or services.

Advertisers began to resurrect them as part of an overall integrated media strategy designed to reach highly mobile and 'hard-to-reach' youth markets.

[8] This has given rise to new marketing concepts such as round postcards or cards specifically die cut to match the theme of a particular campaign.

These stands are typically situated in high traffic areas such as shopping malls, university campuses, public transport hubs and entertainment venues.

"[11] Scholars have recently become interested in studying trade cards and advertising postcards as a means of understanding the emergent commercialisation of consumption in the 18th century.