Recognising the "blurring of margins between artistic and information practices"[1] as a main feature in contemporary culture, Cramerotti sets out the Who, What, Where, When and How, and Why of Aesthetic Journalism.

Cramerotti identifies this "investigative approach" in contemporary art and photography as the use of fieldwork, reportage, interviews, document analysis, graphic mapping and information distribution.

He cites a number of artists who employ these strategies: Hans Haacke, Martha Rosler, Lukas Einsele, Laura Horelli, Renzo Martens, Alfredo Jaar, Renée Green, The Atlas Group/Walid Raad and Bruno Serralogue.

For Cramerotti, Aesthetic Journalism implies the critical use of documentary techniques and journalistic methods where the medium itself undergoes questioning.

In doing so, Aesthetic Journalism renders productive readings of reality, information, fact, fiction and objectivity.