Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership.
Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.
[citation needed] The predecessor to Affinity4, LifeLine Communications, was founded in 1992 and utilized sales of long distance telephone service to raise funds for nonprofit organizations.
In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet[2][3] from NewsCorp and maintains a separate advisory board[4] from Affinity4.
[5] Pursuant to Affinity4's GiveBack Program, it donates up to 10% of the proceeds it receives from customers to their designated nonprofit organizations.