Affinity Labs was a company that built social networking sites for niche groups such as firefighters, police officers, nurses and the Armed Forces.
[1] PoliceLink, aimed at law enforcement personnel, is one of Affinity Labs' most active sites with over 717,000 unique visitors per month.
[3] Other sites include: SalesHQ, ArtBistro, TheApple, FireLink, NursingLink, InsideTech, GovCentral, IndiaOn, Excelle, AllHealthCare, and the European communities, HMForces.co.uk, ProNurse, and WerPflegtWen.
Further references to this military vertical can be found on UK e-commerce sites,[7] and there is also a HMForces blog[8] still surviving despite it not being updated regularly.
[14] However, this operation was closed down in 2012 after Monster unsuccessfully bid for a Recruiting Partnering Project (RPP) with the UK's Ministry of Defence.