Founded in 2014 by Job Amupanda, Dimbulukeni Nauyoma and George Kambala, the AR uses social media platforms to mobilise residents to apply for erven (small residential land titles) from municipalities.

The movement had, in a first round in November 2014, achieved a wave of individual land applications in Windhoek, Namibia's capital, which had since spread to other Namibian towns.

[7] On 9 November 2014, Amupanda, Kambala and Nauyoma cleared land which they named "Erf 2014" in Windhoek's affluent Kleine Kuppe suburb, stating high rental prices in town and nepotism in the municipality as reasons for their actions.

This expulsion was ordered by the 'Top four' of SWAPO party: president Hifikepunye Pohamba, vice-president Hage Geingob, secretary-general Nangolo Mbumba, and his deputy Laura McLeod-Katjirua.

This move has been widely criticised, and the AR leaders were accused of misusing their movement's goals by applying for plots in the upmarket holiday town of Henties Bay while being residents of Windhoek.