[2][4] In 2006, Afiniti was founded in Washington, D.C. by Zia Chishti, a former Morgan Stanley investment banker who had previously co-founded Align Technology, with the help of his partners at The Resource Group (TRG), Hasnain Aslam and Mohammed Khaishgi of the Kheshgi family.

According to Fortune magazine, the system operated on "the idea that it's possible, using thousands of call records, to determine which agents perform best with certain type of customers.

[9] In 2017, the company closed a fourth round of venture funding,[4] bringing in $80 million[4] from investors such as GAM, McKinsey & Co, Elisabeth Murdoch, and John Browne.

[2][8] In November 2021, Zia Chishti stepped down as chairman, chief executive officer and director following allegations of sexual assault to an employee made in testimony to the United States House Committee on the Judiciary.

[14] The former UK prime minister David Cameron left his role as chair of Afiniti's advisory board following the allegations.