[2] DuVernay launched the company in 2010 after her debut feature film I Will Follow failed to acquire distribution.

ARRAY has stated that its mission is to “produce, distribute and amplify work from Black artists, filmmakers of color and women of all kinds.” In May 2015, DuVernay held a 12-hour Rebel-a-thon on Twitter to raise funds for the company.

For 12 hours black directors like Ryan Coogler, John Singleton, Gina Prince-Bythewood, Tina Mabry, Julie Dash and more answered questions from the general public in order to raise awareness for ARRAY and encourage people to donate funds.

[3][4] Actors Thandiwe Newton, Kerry Washington and Jessica Chastain were among those who made substantial donations to the company.

[7] In 2019, the company created the Amanda cinema, named after founder Ava DuVernay's aunt, that was exclusively dedicated to showing films by people of color.