After the Ball: How America Will Conquer its Fear and Hatred of Gays in the 90s is a 1989 book about LGBT rights in the United States by the neuropsychologist Marshall Kirk and Hunter Madsen.

Kirk and Madsen argued that, at the time they were writing, the gay movement had to a large extent been unsuccessful, and that some of the limited victories it had won were in danger of being overturned.

Kirsch described the book as "a curious call to the story boards and 30-second spots of Madison Avenue, a kind of sanitized upscale media radicalism", and noted that its authors admitted that they advocated propaganda.

Though he considered the book "uncomfortable" and believed that it contained rhetorical excesses, he wrote that he came to admire and enjoy it because its authors' provocative ideas and spirited language.

"[8] Osten stated:It is an agenda that they basically set in the late 1980s, in a book called 'After the Ball,' where they laid out a six-point plan for how they could transform the beliefs of ordinary Americans with regard to homosexual behavior — in a decade-long time frame....