Afterimage

Afterimages occur because photochemical activity in the retina continues even when the eyes are no longer experiencing the original stimulus.

A common physiological afterimage is the dim area that seems to float before one's eyes after briefly looking into a light source, such as a camera flash.

They are accompanied by neural adaptation in the occipital lobe of the brain that function similar to color balance adjustments in photography.

Specifically, afterimages are the complementary hue of the adapting stimulus, and trichromatic theory fails to account for this fact.

Anything resulting in less green is interpreted as its paired primary color, which is magenta (an equal mixture of red and blue).

The cause of positive afterimages is not well known, but possibly reflects persisting activity in the brain when the retinal photoreceptor cells continue to send neural impulses to the occipital lobe.

[5] A stimulus which elicits a positive image will usually trigger a negative afterimage quickly via the adaptation process.

If a viewer stares at the white dot in the center of this image for 5–60 seconds and then looks at a plain white surface, a negative afterimage will appear, showing a person's face in a more natural color scheme. This can also be achieved by the viewer closing their eyes.