Atlanta local station WSB-TV, for example, would show films in this time slot under the umbrella title Armchair Playhouse.
[1] Popular titles, such as the 1953 House of Wax, The Beast from 20,000 Fathoms (also 1953), the 1935 Mutiny on the Bounty, the 1949 The Secret Garden, or National Velvet (1944), would often turn up as afternoon movies.
These afternoon movie telecasts existed in an age where was no cable TV, home video, or video-on-demand.
Obscure B-films often turned up as morning movies, though occasionally a "big film" such as The Miracle of the Bells would be telecast.
Ted Turner's WTBS-TV on the other hand, showed old films such as the 1960 Little Shop of Horrors and the edited version of Joan of Arc both in morning and in the afternoon slots throughout the 1970s.