The current range includes insurance, legal services, funeral plans, personal alarms, bathing solutions, stairlifts and homelifts.

[10] Age Concern's origins are British and can be traced back to a realisation in that country of the effects on aged people of the Second World War: the dislocation and breakdown of family life arising from conscription led to a recognition that existing poor laws failed to provide effective support for the elderly separated from family support networks.

In 1940, the Old People's Welfare Committee (OPWC), chaired by Eleanor Rathbone, was formed as a sub-committee of Liverpool Personal Service Society to facilitate discussion among government and voluntary organisations.

Help the Aged was founded in 1961 by Cecil Jackson-Cole, with the aim to free disadvantaged older people from poverty, isolation and neglect.

Hollywood stars Eleanor Bron, Brian Cox and Ian McKellen appeared in a series of TV advertisements to support the new charity.

[14] It also featured a weekly news and current affairs show, Agenda, hosted by broadcaster and former BBC newsreader Martyn Lewis.