The company, which was established as Just Retirement in 2004, was listed on the Alternative Investment Market until it was bought out by Permira in 2009.

[2] It launched a fixed-term product that links with enhanced annuity rates in 2011[3] and then set up a pensions de-risking arm in 2012.

[4] It went on to join the long term care market and to offer individually underwritten annuities in 2013.

[7] The company provides annuities to retirees with serious health conditions such as heart disease and to heavy smokers.

[12] The firm’s share price fell after it announced in its business update on 24 July 2018 that proposals by the Prudential Regulation Authority on the valuation of equity release mortgages could, if implemented, result in a reduction in the firm's regulatory capital position.