AgfaPhoto

In 2004, Agfa-Gevaert announced that it had reached a definitive agreement to divest the whole of its Consumer Imaging business in a management buyout for a purchase price of €175.5 million.

[2] The divestment covered the whole of its Consumer Imaging business, including film, finishing products, and lab equipment, grouped in a new company – AgfaPhoto GmbH, as well as the related lease portfolio, in a management buyout.

While the trading environment for both HealthCare and Graphic System divisions improved considerably, the group's half year results were heavily affected by the expected book loss on the divestiture of Consumer Imaging.

The following consumer imaging products are offered with the AgfaPhoto trademark: Digital Cameras and Camcorders, 35mm Analog Film, Disposable Film Cameras, Low-cost Film Cameras, Flash Memory Cards & USB Drives, Batteries, Digital Photo Frames, Minilabs (including Service and spare Parts), Optical and Magnetic Storage Media, LCD TVs, DVD Players, Pocket Projectors, Binoculars, Cleaning Products, Ink Cartridges, Photo Paper.

The official claim[6] of the brand: "AgfaPhoto is the personal companion that lets consumers experience the world of images in all its exciting facets and turns the special moments in life into lasting and shareable memories."