[4] On 5 September 1914 she organised her first flag day, raising £3,800 in Scotland for Soldiers' and Sailors' Families Association one month after the start of World War I.
[5] 3,600 volunteers sold small Union Jack flags, on pins, to be worn by the donors.
[3] The Alexandra Rose Day had already, in 1912, raised money by the sale of artificial roses in exchange for charitable donations, so Morrison's flag day was not the first time that wearable tokens had been used in charitable collections.
A postcard was published by Maclure Macdonald &co of Glasgow, showing a portrait of Morrison surrounded by a display of flags, with the text: SYMBOLS OF A NATION'S GENEROSITY: Representative collection of Flags, sold on various Flag Days, including specimens from Malta and Salonica, with Portrait of Mrs Arthur Morrison, the originator of the Flag-day movement - a means by which nearly £7,000,000 has been raised throughout the United Kingdome for War Charities[6]She was the President of the Glasgow Branch of the Scottish Children's League of Pity for "many years".
[1] A source states that her husband was Lord Provost of Glasgow at the time of the 1914 collection,[4] but the post was held in 1914 by Daniel Stevenson succeeded by Thomas Dunlop.