Agricultural communication

[2] Agriculture is broadly defined in this discipline to include not only farming, but also food, fiber (e.g., cotton), animals, rural issues, and natural resources.

[6] Agricultural communication also addresses all subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development and others, locally to globally.

Furthermore, it spans all participants, from scientists to consumers - and all stages of those enterprises, from agricultural research and production to processing, marketing, consumption, nutrition and health.

As people moved from the farm to cities and suburbs, a much greater proportion of the population had less direct knowledge and experience regarding agriculture.

[18] Several colleges offer formal education at the undergraduate and graduate levels in the field of agricultural communication.

The academic curriculum and scholarly endeavors typically stay within the context of agriculture, natural resources, and occasionally, the life sciences.

While this is also probably true of agricultural journalists, they at least need to be cognizant of their potential bias to ensure they ask critical questions and present unbiased information.